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Black man wearing a mauve ribbed tank top and dark trousers with a textured scarf around his neck against a pale neutral background.

H&M HM Man - Spring 2025

Associated creatives

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Description

This fashion portrait for H&M Man Spring features model Nonso Ojukwu posing against a pale, neutral architectural backdrop. He wears a mauve ribbed tank top paired with dark trousers, complemented by a light-colored textured scarf tied loosely around his neck. The lighting creates subtle, defined shadows across his shoulders and face, highlighting the texture of the garments. Paolo Steve captured the campaign image with a clean, focused composition that emphasizes the styling and minimalist aesthetic.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Mauve (50%)
Charcoal (50%)

Context

Lookbook