Brand
ProjectHM Man - Spring

H&M HM Man - Spring 2025
Associated creatives
Tags
Description
This fashion portrait for H&M Man Spring features model Nonso Ojukwu posing against a pale, neutral architectural backdrop. He wears a mauve ribbed tank top paired with dark trousers, complemented by a light-colored textured scarf tied loosely around his neck. The lighting creates subtle, defined shadows across his shoulders and face, highlighting the texture of the garments. Paolo Steve captured the campaign image with a clean, focused composition that emphasizes the styling and minimalist aesthetic.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Color
Mauve (50%)
Charcoal (50%)
Context
Lookbook
