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Black male model seated holding a black handbag wearing a white knit v-neck sweater, shorts, white socks, and black loafers in a studio corner

H&M HM Man - Spring 2025

About

This fashion editorial image for the H&M Man Spring project features model Nonso Ojukwu seated in a studio corner. He wears a textured white knit v-neck sweater, dark shorts, white crew socks, and glossy black leather loafers, while holding a black handbag against his lap. The composition uses dramatic directional lighting that casts a sharp shadow against the plain wall behind him. The textured floor shows a mottled concrete finish with debris scattered near the lower edge. The photograph was captured by photographer Paolo Steve with a clean, controlled commercial aesthetic.

Brand

H&M

Project

H&M HM Man - Spring 2025

Keywords

black man seatedblack manman seatedwhite knit sweaterwhite sweaterknit sweaterblack handbaghandbagwhite socksblack loafersloafers

Credits

Paolo Steve
Photographer
Nonso Ojukwu
Model

Styles

EditorialVerticalWarmClean

Techniques

Natural light

Industries

High Street Fashion

Background

Textured Backdrop

Context

Advertising Campaign
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