H&M HM Man - Spring 2025

Description

This fashion editorial image for the H&M Man Spring project features model Nonso Ojukwu seated in a studio corner. He wears a textured white knit v-neck sweater, dark shorts, white crew socks, and glossy black leather loafers, while holding a black handbag against his lap. The composition uses dramatic directional lighting that casts a sharp shadow against the plain wall behind him. The textured floor shows a mottled concrete finish with debris scattered near the lower edge. The photograph was captured by photographer Paolo Steve with a clean, controlled commercial aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Textured Backdrop

Context

Advertising Campaign