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Portrait of a young Black man wearing a white knit vest and a black scarf for H&M Man Spring

H&M HM Man - Spring 2025

Associated creatives

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Description

Portrait of model Nonso Ojukwu for the H&M Man Spring campaign, photographed by Paolo Steve. The subject wears a white textured knit vest paired with a black knitted scarf, captured in natural directional light against a neutral indoor background. The composition focuses tightly on the upper body, highlighting the tactile qualities of the garments and the clean, minimal aesthetic characteristic of the editorial shoot.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (60%)
Jet Black (40%)

Context

Advertising Campaign