Brand
ProjectHM Man - Spring

H&M HM Man - Spring 2025
Associated creatives
Tags
Description
Portrait of model Nonso Ojukwu for the H&M Man Spring campaign, photographed by Paolo Steve. The subject wears a white textured knit vest paired with a black knitted scarf, captured in natural directional light against a neutral indoor background. The composition focuses tightly on the upper body, highlighting the tactile qualities of the garments and the clean, minimal aesthetic characteristic of the editorial shoot.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White (60%)
Jet Black (40%)
Context
Advertising Campaign
