H&M HM Man - Spring 2025

Description

This portrait for H&M's Spring project features model Nonso Ojukwu standing atop stacked concrete blocks in an indoor architectural setting. The subject wears a lightweight greyish blazer over a ribbed mauve knit top, white shorts, tall white socks, and black leather loafers, with a dark leather crossbody bag slung over his shoulder. The low-angle framing emphasizes his posture against a plain pillar and textured floor, casting distinct shadows under directional lighting. Photography by Paolo Steve.

Style

Vertical, Commercial, Moody, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign