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Multiple exposure fashion image of a male model wearing a red Lotto jersey and sunglasses against a grey backdrop.

H&M H&M Man & Lotto 2026

About

This fashion campaign image for H&M Man and Lotto, captured by photographer Josie Hall with creative direction by Marcus Söder, features model Jeremiah Berko Fourdjour. The composition utilises multiple exposures to create a dynamic ghosted effect of the subject in motion. The model wears a red Lotto sports jersey with white logo branding down the sleeves, paired with dark trousers and sports sunglasses against a neutral grey studio background. Grooming and styling complete the athletic streetwear aesthetic.

Brand

H&M

Project

H&M H&M Man & Lotto 2026

Keywords

man in red jerseyred jerseylotto jerseyman wearing sunglassessports sunglassesmodel in red top

Credits

Josie Hall
Photographer
Marcus Söder
Creative Director
Joe Yves
Hair Stylist
Harley David
Casting Director
Jeremiah Berko Fourdjour
Model

Styles

EditorialHorizontalCommercialDesaturated

Techniques

Multiple exposure

Industries

Sportswear

Background

Grey Seamless

Context

Advertising Campaign