BrandH&M
ProjectH&M Man & Lotto
H&M H&M Man & Lotto 2026
Associated creatives
Tags
Description
This fashion campaign image for H&M Man and Lotto, captured by photographer Josie Hall with creative direction by Marcus Söder, features model Jeremiah Berko Fourdjour. The composition utilises multiple exposures to create a dynamic ghosted effect of the subject in motion. The model wears a red Lotto sports jersey with white logo branding down the sleeves, paired with dark trousers and sports sunglasses against a neutral grey studio background. Grooming and styling complete the athletic streetwear aesthetic.
Style
Editorial, Horizontal, Commercial, Desaturated
Techniques
Multiple exposure
Industries
Sportswear
Color
Crimson (50%)
Jet Black (50%)
Background
Grey Seamless
Context
Advertising Campaign