H&M H&M Man & Lotto 2026

About

This fashion campaign image for the H&M Man and Lotto collaboration features a male model styled by Marcus Söder. The subject wears dark wrap-around sunglasses and a black long-sleeve polo shirt featuring gradient vertical stripes in blue, green, and orange. Captured by photographer Josie Hall against a clean grey seamless background, the portrait emphasizes athletic sportswear aesthetics with crisp studio lighting.