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BrandH&M
ProjectH&M Man & Lotto
Model wearing dark wrap-around sunglasses and a colour-blocked long-sleeve polo shirt against a grey seamless background

H&M H&M Man & Lotto 2026

Associated creatives

Josie Hall
Josie HallPhotographer
Marcus Söder
Marcus SöderCreative Director
Joe Yves
Joe YvesHair Stylist
Harley David
Harley DavidCasting Director
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourModel

Tags

male model wearing athletic shirtman wearing athletic shirtmale modelmancolour blocked polo shirtpolo shirtathletic shirtdark sunglassessunglasses

Description

This fashion campaign image for the H&M Man and Lotto collaboration features a male model styled by Marcus Söder. The subject wears dark wrap-around sunglasses and a black long-sleeve polo shirt featuring gradient vertical stripes in blue, green, and orange. Captured by photographer Josie Hall against a clean grey seamless background, the portrait emphasizes athletic sportswear aesthetics with crisp studio lighting.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (50%)
Sky Blue (30%)
Burnt Orange (20%)

Background

Grey Seamless

Context

Advertising Campaign