H&M H&M Man & Lotto 2026

Description

This fashion editorial portrait features model Jeremiah Berko Fourdjour wearing a bright red Lotto sportswear jersey against a clean grey background. Photographed by Josie Hall with creative direction by Marcus Söder, the image captures a dynamic commercial style with sharp studio lighting. The model poses naturally with his hand near his collar, showcasing the printed sportswear logo and contrasting white sleeve striping. The composition emphasizes clean lines and vibrant athletic apparel aesthetics for the H&M Man and Lotto project.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Grey Seamless

Context

Advertising Campaign, Lookbook