H&M H&M Man & Lotto 2026

Description

Model Jeremiah Berko Fourdjour is captured mid-action juggling a red and white football for the H&M Man and Lotto project, photographed by Josie Hall with creative direction by Marcus Söder. He wears a dark tailored blazer over a white shirt and tie, paired with athletic shorts, striped tube socks, and black sneakers. The shot employs a dynamic shutter technique that leaves a luminous motion trail behind the rising ball and the subject's posture. Set against a seamless gradient background, the composition merges formal tailoring with sportswear styling.

Style

Editorial, Vertical, Action, Clean

Techniques

Long exposure

Industries

Sportswear

Color

Background

Grey Seamless

Context

Advertising Campaign