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Two male models posing against a white studio background wearing athletic sportswear apparel for H and M and Lotto.

H&M H&M Man & Lotto 2026

About

This fashion editorial image features two male models posing side by side against a clean white seamless studio background. The models showcase sportswear apparel from the H&M and Lotto collaboration, styled with athletic tops and shorts. The composition uses balanced studio lighting to highlight the athletic garments, textures, and clean minimalist aesthetic.

Brand

H&M

Project

H&M H&M Man & Lotto 2026

Keywords

two male modelsmale models posingtwo mensportswear apparelathletic wearhm and lottohm man and lotto

Credits

Josie Hall
Photographer
Marcus Söder
Creative Director
Joe Yves
Hair Stylist
Harley David
Casting Director
Jeremiah Berko Fourdjour
Model

Styles

EditorialHorizontalClean

Industries

Sportswear

Background

White Seamless

Context

Advertising Campaign