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ProjectH&M Man & Lotto
Model wearing dark sunglasses, black t-shirt, and a red scarf against a white seamless background

H&M Man & Lotto 2026

Associated creatives

Josie Hall
Josie HallPhotographer
Marcus Söder
Marcus SöderCreative Director
Joe Yves
Joe YvesHair Stylist
Harley David
Harley DavidCasting Director
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourModel

Tags

male model in black t shirtmale modelblack t shirtt shirtred scarfdark sunglassesblack trouserssportswear

Description

This fashion campaign image for H&M Man & Lotto features model Jeremiah Berko Fourdjour posing against a clean white seamless background. Shot by photographer Josie Hall with creative direction by Marcus Söder, the subject wears a black t-shirt, dark trousers, sunglasses, and a striking red scarf draped over his shoulders. The styling brings together contemporary sportswear pieces with high-contrast accessories under clean studio lighting.

Style

Editorial, Vertical, Clean

Industries

Sportswear

Color

Jet Black (60%)
Scarlet (40%)

Background

White Seamless

Context

Advertising Campaign