H&M Festival Edit with Lykke Li 2026

Description

Musician Lykke Li is captured in profile walking across a concrete space for H&M's Festival Edit project. Photographed by Chloe Chippendale with fashion styling by Zara Zachrisson, she wears an oversized black leather jacket paired with knee-high black leather boots and sheer dark tights. Direct flash lighting creates sharp cast shadows against the minimal pale concrete wall in the background. Hair styling is by Maranda Widlund and makeup by Karo Kangas.

Style

Horizontal, Commercial, Gritty, Raw

Techniques

Flash

Industries

High Street Fashion

Color

Background

Carpark

Context

Advertising Campaign