BrandH&M
ProjectFestival Edit with Lykke Li
H&M Festival Edit with Lykke Li 2026
Associated creatives
Tags
Description
Lykke Li is captured in profile walking outdoors against a vertical corrugated metal wall and concrete ground. She wears a loose black leather jacket over a dark top, wide denim trousers with a long hanging belt, and tall black leather boots. Her blonde hair is styled in a short textured cut, complemented by sunglasses. The portrait is part of the Festival Edit project for H&M, styled by Zara Zachrisson with hair by Maranda Widlund and makeup by Karo Kangas.
Style
Vertical, Commercial, Action, Clean
Industries
High Street Fashion
Color
Jet Black (50%)
Medium Grey (50%)
Background
Concrete Texture
Context
Advertising Campaign