H&M Festival Edit with Lykke Li 2026

Description

Musician Lykke Li stands in an outdoor carpark at night, leaning against the front of a vehicle wrapped in a fitted black car cover in parking stall 85. She wears an oversized black leather jacket paired with matching black leather knee-length shorts and tall leather boots. Direct flash illumination highlights the sheen of the leather outfit against the dark asphalt and a white concrete block wall in the background. The campaign imagery was styled by Zara Zachrisson and photographed by Chloe Chippendale for H&M.

Style

Editorial, Horizontal, Moody, Gritty

Techniques

Flash

Industries

High Street Fashion

Color

Background

Carpark

Context

Advertising Campaign