H&M Festival Edit with Lykke Li 2026

Description

Lykke Li poses in an oversized heather grey hoodie with the drawstring cinched tight, partially obscuring her forehead and eyes. Shot for H&M's Festival Edit project, the image features styling by Zara Zachrisson and photography by Chloe Chippendale. The minimalist framing against a clean white studio seamless backdrop highlights the soft texture and relaxed silhouette of the casual streetwear piece under gentle, diffused lighting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless, Residential Building

Context

Advertising Campaign