H&M Festival Edit with Lykke Li 2026

Description

Captured from a high-angle perspective, singer Lykke Li and a male dancer perform expressive movements across an asphalt parking lot marked with white painted grid lines for the H&M Festival Edit project. Lykke Li wears an oversized charcoal hooded jacket, light grey sweatpants, a knit beanie, and dark mary jane flats. The male model is styled in a black t-shirt, knee-length black shorts, and tall black leather boots. Diffused natural daylight creates even, soft lighting across the urban asphalt surface.

Style

Editorial, Horizontal, Minimalist, Symmetrical

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

Carpark

Context

Advertising Campaign