H&M Festival Edit with Lykke Li 2026

Description

Musician Lykke Li is captured mid-stride in profile against the side of a white production vehicle in an outdoor parking area. She wears an oversized dark leather bomber jacket paired with a backward black baseball cap, a muted plaid flannel shirt wrapped around her waist, and brown leather harness boots. The image features natural daylight with crisp ground shadows, highlighting the utilitarian streetwear aesthetic of the styling for H&M's Festival Edit photographed by Chloe Chippendale.

Style

Vertical, Commercial

Techniques

Hard Light

Industries

High Street Fashion

Color

Background

Carpark

Context

Advertising Campaign