Brand
H&M Divided New Arrivals March 2025: Botanical 2025
Associated creatives
Tags
Description
A fashion campaign image for H&M's Divided New Arrivals March 2025 Botanical project, photographed by Jorin Koers with casting by Nathan Couzins. A female model with long blonde hair poses outdoors during golden hour, leaning against the rear of a vintage cream-colored car parked near a wooden fence and sandy terrain. She wears a sheer white long-sleeve blouse with lace detailing and blue denim jeans, complemented by black platform clogs. The warm, low-angled sunlight casts a soft glow across the scene, creating a nostalgic and relaxed atmosphere.
Style
Editorial, Vertical, Nostalgic, Golden Hour
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Pure White (50%)
Denim (50%)
Background
Sunset Sky
Context
Advertising Campaign