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Brand
H&M
ProjectDivided New Arrivals March 2025: Botanical
Young woman in a white dress leaning against a vintage cream sedan parked outdoors surrounded by large green palm fronds

H&M Divided New Arrivals March 2025: Botanical 2025

Associated creatives

Jorin Koers
Jorin KoersPhotographer
Nathan Couzins
Nathan CouzinsCasting Director

Tags

woman leaning on vintage carwoman leaning on carwoman in white dresswhite dressvintage cream sedanvintage carcream caryoung womanwoman posing

Description

This fashion editorial image for the H&M Divided March 2025 Botanical project features a young woman posing outdoors against a vintage cream-coloured sedan. She wears a short white dress with long sleeves paired with socks and dark footwear, leaning casually with her arms crossed. The scene is set on a gravel surface against a backdrop of lush green palm fronds and a textured concrete wall, with dappled sunlight creating strong contrast. The photography is credited to Jorin Koers with casting by Nathan Couzins.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Cream (50%)
Chocolate (30%)

Background

Garden

Context

Advertising Campaign