H&M
Divided New Arrivals March 2025: Botanical
Brand
Date
Mar 2025
Description
H&M's Divided New Arrivals March 2025: Botanical project presents a collection of fashion editorial imagery that channels a nostalgic, outdoor energy. Photographed by Jorin Koers with casting by Nathan Couzins, the series captures spring fashion against coastal landscapes and vintage-inspired settings. Utilizing analogue / film techniques and golden hour lighting, the campaign maintains a focus on texture and form. The compositions blend lifestyle portraiture with high-street fashion, leaning into a warm, natural light aesthetic across various seaside and automotive-themed backdrops.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Context
Advertising Campaign
Associated creatives
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