H&M: Divided New Arrivals March 2025: Botanical
Brand
Date
Mar 2025
Description
H&M presents the Divided New Arrivals March 2025: Botanical collection through a series of fashion editorials shot by photographer Jorin Koers. The imagery captures a relaxed, coastal aesthetic, utilizing natural light and analogue film techniques to frame the garments against sandy shorelines and vintage automotive settings. Casting for the campaign was directed by Nathan Couzins, featuring a consistent editorial focus on texture and soft, warm-toned lighting. The collection's high-street fashion pieces are highlighted through a mix of monochromatic portraits and outdoor lifestyle compositions that emphasize a nostalgic mood.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Color
Pure White
Context
Advertising Campaign
Associated creatives
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