H&M

Mar 2025

H&M’s Divided New Arrivals March 2025: Botanical campaign captures a collection of seasonal essentials through a series of fashion editorials. Photographed by Jorin Koers with casting by Nathan Couzins, the project leans into a coastal aesthetic, featuring models in denim separates, sheer blouses, and light knitwear against rocky shores and vintage automotive backdrops. The imagery utilizes natural light and a consistent warm palette to highlight the collection's textures. By blending monochrome portraits with golden hour lifestyle shots, the series evokes a nostalgic tone. The project relies on analogue film techniques to emphasize raw detail and mood across its varied outdoor settings.

Editorial, Vertical, Warm

Natural light

High Street Fashion

Advertising Campaign