Brand
H&M Divided New Arrivals March 2025: Botanical 2025
Associated creatives
Tags
Description
This monochrome fashion portrait captures a young woman with long, cascading wavy hair outdoors against a rough textured wall. She is styled in a layered look featuring a collared denim jacket over a lighter top. Strong directional lighting creates deep shadows and highlights across her features, emphasizing a pensive expression. The imagery was photographed by Jorin Koers with casting by Nathan Couzins for the H&M project Divided New Arrivals March 2025: Botanical. The composition focuses intimately on the subject in a vertical frame.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Analogue / film
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Background
Concrete Texture
Context
Advertising Campaign, Lookbook, Editorial