H&M Divided New Arrivals March 2025: Botanical 2025

Description

This fashion campaign image for H&M features a model standing on wet sand along a coastal shoreline with rocky cliffs in the background. She wears a white sleeveless top with eyelet shoulder details and casual blue denim jeans. The shot is captured outdoors under natural daylight with a soft, coastal colour palette reflecting the ocean and sand. Photographer Jorin Koers captured the editorial portrait as part of the Divided New Arrivals March 2025 Botanical project, with casting directed by Nathan Couzins.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign