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Brand
H&M
ProjectDivided New Arrivals March 2025: Botanical
Woman in a cream knitted dress sitting inside a vintage white car with the door open outdoors.

H&M Divided New Arrivals March 2025: Botanical 2025

Associated creatives

Jorin Koers
Jorin KoersPhotographer
Nathan Couzins
Nathan CouzinsCasting Director

Tags

woman in knitted dresswoman sitting in carcream knitted dressknitted dresswomanvintage white carwhite carvintage carcar

Description

A woman wearing a cream knitted dress and sneakers sits inside the open door of a vintage white car with brown interior leather seats. The scene is shot outdoors with foliage visible in the background under natural lighting. Jorin Koers served as the photographer for this H&M Divided New Arrivals March 2025 Botanical project, with casting directed by Nathan Couzins.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Cream (50%)
Chocolate (30%)
Forest Green (20%)

Background

Street

Context

Advertising Campaign