Brand
H&M Divided New Arrivals March 2025: Botanical 2025
Associated creatives
Tags
Description
A campaign image for H&M's Divided New Arrivals March 2025: Botanical project, photographed by Jorin Koers with casting by Nathan Couzins. A young woman stands on a sandy beach with her arms outstretched wide, wearing an oversized light blue denim shirt and a short white ruffled skirt. The low-angle perspective captures her against a bright blue sky and rolling ocean waves breaking on the shore. Natural daylight illuminates the scene, casting soft shadows on the damp sand. The composition conveys a carefree, outdoor energy typical of spring fashion lifestyle imagery.
Style
Lifestyle, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Denim (60%)
Pure White (40%)
Background
Sandy Beach
Context
Advertising Campaign