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Brand
H&M
ProjectArchive Collection
Model wearing a long pink coat over dark trousers and graphic sweater against a textured concrete wall.

H&M Archive Collection 2024

Associated creatives

Johan Sandberg
Johan SandbergPhotographer
Kate Phelan
Kate PhelanFashion Editor/Stylist
Jenny Jansson
Jenny JanssonMakeup Artist
Miika Kemppainen
Miika KemppainenMakeup Artist
Alexandra Sandberg
Alexandra SandbergCasting Director
Asako Sato
Asako SatoModel
Faustina Cosma
Faustina CosmaModel
Rey
ReyModel

Tags

model in pink coatpink coatlong pink coatwoman in pink coatblack trousersgraphic sweaterblue shirt

Description

A fashion editorial image created for H&M's Archive Collection featuring a model standing against a weathered concrete backdrop. The model wears a long, textured pink double-breasted coat layered over a light blue collared shirt and a dark patterned knit sweater featuring cartoon graphics. Dark wide-leg trousers and studded shoes complete the layered outfit. The composition uses cool, desaturated tones and soft directional lighting to emphasize the textures of the garments and the raw industrial setting.

Style

Editorial, Vertical, Desaturated

Industries

High Street Fashion

Color

Dusty Rose (50%)
Jet Black (50%)

Background

Concrete Texture

Context

Lookbook