H&M Archive Collection 2024

About

A fashion editorial image created for H&M's Archive Collection featuring a model standing against a weathered concrete backdrop. The model wears a long, textured pink double-breasted coat layered over a light blue collared shirt and a dark patterned knit sweater featuring cartoon graphics. Dark wide-leg trousers and studded shoes complete the layered outfit. The composition uses cool, desaturated tones and soft directional lighting to emphasize the textures of the garments and the raw industrial setting.