Brand
ProjectArchive Collection

H&M Archive Collection 2024
Associated creatives
Tags
Description
This fashion editorial image for H and M Archive Collection features a model posing against a textured grey background. The subject wears a voluminous light pink tulle dress with a belted waist, layered beneath a dark trench coat draped over the shoulders. Tall black leather boots complete the contrasting ensemble. The lighting is soft and directional, creating cool tones and a moody atmosphere across the frame. Photographer Johan Sandberg captured the shot, styled by Kate Phelan with makeup by Jenny Jansson and Miika Kemppainen.
Style
Editorial, Vertical, Desaturated, Cool
Techniques
Natural light
Industries
High Street Fashion
Color
Blush (40%)
Jet Black (60%)
Background
Concrete Texture
Context
Editorial
