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Brand
H&M
ProjectArchive Collection
Close-up portrait of a model with long curly dark hair wearing a denim jacket for H&M Archive Collection

H&M Archive Collection 2024

Associated creatives

Johan Sandberg
Johan SandbergPhotographer
Kate Phelan
Kate PhelanFashion Editor/Stylist
Jenny Jansson
Jenny JanssonMakeup Artist
Miika Kemppainen
Miika KemppainenMakeup Artist
Alexandra Sandberg
Alexandra SandbergCasting Director
Asako Sato
Asako SatoModel
Faustina Cosma
Faustina CosmaModel
Rey
ReyModel

Tags

model with long curly dark hairlong curly dark haircurly dark hairmodel wearing denim jacketblue denim jacketdenim jacket

Description

This portrait for H&M's Archive Collection features a model with long, voluminous curly dark hair and a serious expression. The subject wears a fitted blue denim jacket layered over a dark top. The lighting is soft and directional, accentuating the texture of the hair and the fabric of the garment against a muted, textured backdrop. Photographed by Johan Sandberg with styling by Kate Phelan.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Denim (70%)
Jet Black (30%)

Background

Textured Backdrop

Context

Lookbook