Brand
ProjectArchive Collection

H&M Archive Collection 2024
Associated creatives
Tags
Description
This fashion editorial portrait from the H&M Archive Collection features a female model standing against a distressed grey concrete wall. She wears a two-tone long-sleeve shirt with a dark navy body and contrasting brown sleeves, layered over a patterned mini skirt, paired with tall black leather boots and large hoop earrings. The lighting is soft and diffuse, highlighting the textures of the clothing and the industrial background. Johan Sandberg directed the photography, with fashion styling by Kate Phelan and makeup by Jenny Jansson and Miika Kemppainen.
Style
Editorial, Vertical, Desaturated, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Camel (30%)
Pure White (20%)
Background
Concrete Texture
Context
Lookbook
