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Brand
H&M
ProjectArchive Collection
Model with dark bob hairstyle wearing a red dress, denim jacket and flare jeans holding a tan tote bag against a grey textured wall.

H&M Archive Collection 2024

Associated creatives

Johan Sandberg
Johan SandbergPhotographer
Kate Phelan
Kate PhelanFashion Editor/Stylist
Jenny Jansson
Jenny JanssonMakeup Artist
Miika Kemppainen
Miika KemppainenMakeup Artist
Alexandra Sandberg
Alexandra SandbergCasting Director
Asako Sato
Asako SatoModel
Faustina Cosma
Faustina CosmaModel
Rey
ReyModel

Tags

woman wearing red dress and denim jacketwoman wearing red dressred dressdenim jacketflare jeanstan tote bagasian woman posingasian womanwoman posing

Description

This fashion portrait from the H&M Archive Collection was captured by photographer Johan Sandberg, with fashion styling by Kate Phelan and makeup by Jenny Jansson and Miika Kemppainen. The model stands against a mottled grey textured background, wearing a striking layered combination of a long red dress, a denim jacket, and flare jeans. Additional styling details include a tan leather tote bag held in one hand and black sandals. The cool-toned lighting and desaturated color palette create an understated, editorial atmosphere.

Style

Editorial, Vertical, Desaturated

Industries

High Street Fashion

Color

Burgundy (50%)
Denim (30%)
Caramel (20%)

Background

Concrete Texture

Context

Lookbook