H&M Archive Collection 2024

Description

This fashion editorial portrait from the Archive Collection for H&M features a model with long curly hair posing against a distressed grey background. The subject wears an open black overcoat layered over a plain white crop top and high-waisted metallic gold trousers, completed with pointed-toe white heels. The composition is captured in portrait orientation with soft, even lighting that highlights the contrasting textures of the metallic trousers and the weathered wall behind. Johan Sandberg photographed the campaign, styled by Kate Phelan, with makeup by Jenny Jansson and Miika Kemppainen.

Style

Editorial, Vertical, Desaturated, Raw

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Concrete Texture

Context

Lookbook