Brand
ProjectArchive Collection

H&M Archive Collection 2024
Associated creatives
Tags
Description
This fashion portrait from the H&M Archive Collection features a model with a distinctive dark bowl haircut wearing a black buttoned jacket over a colourful patterned top, accented by a red, white, and black patterned silk scarf tied neatly at the neck. The portrait is captured against a plain neutral backdrop with soft, diffused lighting highlighting the textures of the apparel. Styled by Kate Phelan with makeup by Jenny Jansson and Miika Kemppainen, the image embodies a clean editorial aesthetic.
Style
Editorial, Vertical, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Jet Black (60%)
Scarlet (20%)
Pure White (20%)
Background
White Seamless
Context
Lookbook
