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Model with dark bowl haircut wearing a black jacket and patterned silk scarf against a white wall.

H&M Archive Collection 2024

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Description

This fashion portrait from the H&M Archive Collection features a model with a distinctive dark bowl haircut wearing a black buttoned jacket over a colourful patterned top, accented by a red, white, and black patterned silk scarf tied neatly at the neck. The portrait is captured against a plain neutral backdrop with soft, diffused lighting highlighting the textures of the apparel. Styled by Kate Phelan with makeup by Jenny Jansson and Miika Kemppainen, the image embodies a clean editorial aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (60%)
Scarlet (20%)
Pure White (20%)

Background

White Seamless

Context

Lookbook