Brand
ProjectArchive Collection

H&M Archive Collection 2024
Associated creatives
Tags
Description
This fashion portrait for H&M's Archive Collection was photographed by Johan Sandberg with styling by Kate Phelan. A model with long, dark curly hair stands against a textured grey studio background. They are wearing a cropped blue denim jacket layered over a black jumpsuit, accented with a patterned decorative waist scarf. The composition is vertically framed with soft, even studio lighting highlighting the tailored garments and textures. Makeup was crafted by Jenny Jansson and Miika Kemppainen.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (60%)
Denim (40%)
Background
Grey Seamless
Context
Lookbook
