H&M H&M & Lotto 2026

Description

This multiple exposure fashion photograph for the H&M and Lotto project features model Jeremiah Berko Fourdjour wearing a red branded sports shirt and dark sunglasses against a plain grey background. The layered imagery creates a dynamic sequence of motion across the frame, highlighting the athletic apparel and branding. Photographed by Josie Hall with creative direction by Marcus Söder, the editorial combines sportswear elements with graphic composition.

Style

Editorial, Horizontal, Desaturated

Techniques

Multiple exposure

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign, Editorial