Logo
  • Home
  • ·Media
  • ·H&M and Lotto fashion campaign editorial featuring model
Brand
H&M
ProjectH&M & Lotto
Male model in black jacket and trousers wearing sunglasses and a red scarf against a white background

H&M H&M & Lotto 2026

Associated creatives

Josie Hall
Josie HallPhotographer
Marcus Söder
Marcus SöderCreative Director
Joe Yves
Joe YvesHair Stylist
Harley David
Harley DavidCasting Director
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourModel

Tags

male model in black jacketmale modelblack jacketred scarfsunglassesjeremiah berko fourdjour

Description

This fashion editorial image from the H&M and Lotto project features model Jeremiah Berko Fourdjour photographed by Josie Hall with creative direction by Marcus Söder. The subject is captured wearing a black jacket, dark trousers, sunglasses, and a bold red patterned scarf. The styling includes hair by Joe Yves and casting by Harley David. The composition is set against a clean, neutral white background with professional studio lighting.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (70%)
Scarlet (30%)

Background

White Seamless

Context

Advertising Campaign