H&M H&M & Lotto 2026

Description

Model Jeremiah Berko Fourdjour is captured mid-motion balancing a white and red soccer ball on his knee for the H&M & Lotto campaign, photographed by Josie Hall with creative direction by Marcus Söder. He wears a dark tailored suit jacket paired with a white dress shirt, dark tie, athletic shorts, sunglasses, and high white branded crew socks with black low-top footwear. A distinctive shutter-drag motion blur creates a ghosted trail behind the ball and the model's head and torso against a cool grey-blue studio sweep. The composition merges formal tailoring with athletic performance styling under studio flash lighting.

Style

Vertical, Commercial, Action

Techniques

Long exposure, Flash

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign