Description

Model Jeremiah Berko Fourdjour is captured mid-motion balancing a white and red soccer ball on his knee for the H&M & Lotto campaign, photographed by Josie Hall with creative direction by Marcus Söder. He wears a dark tailored suit jacket paired with a white dress shirt, dark tie, athletic shorts, sunglasses, and high white branded crew socks with black low-top footwear. A distinctive shutter-drag motion blur creates a ghosted trail behind the ball and the model's head and torso against a cool grey-blue studio sweep. The composition merges formal tailoring with athletic performance styling under studio flash lighting.