H&M H&M & Lotto 2026

Description

This fashion editorial image for H&M and Lotto features model Jeremiah Berko Fourdjour wearing a bright red sportswear jersey with white branding across the chest. The subject is posed against a plain grey seamless background, photographed by Josie Hall with creative direction by Marcus Söder. Hair styling is by Joe Yves and casting by Harley David. The composition employs clean studio lighting to highlight the textured fabric of the jersey and the distinct graphic logo.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Grey Seamless

Context

Advertising Campaign