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ProjectH&M & Lotto
Two male models posing against a light grey background wearing sportswear for H&M and Lotto campaign.

H&M & Lotto 2026

Associated creatives

Josie Hall
Josie HallPhotographer
Marcus Söder
Marcus SöderCreative Director
Joe Yves
Joe YvesHair Stylist
Harley David
Harley DavidCasting Director
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourModel

Tags

two male models posingtwo male modelsmale models posingred sports jerseyblack athletic jacketathletic sportswearsports jersey

Description

Two male models stand side-by-side in a studio setting for an H&M and Lotto collaboration project. The model on the right wears a bright red sports jersey under a black jacket, while the model on the left wears a dark long-sleeve athletic top. Both models wear dark shorts and knee-high sports socks. The lighting is clean and minimal, highlighting the athletic apparel against a neutral gradient background.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (50%)
Scarlet (30%)

Background

Grey Seamless

Context

Advertising Campaign