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  • ·H&M & Lotto Gradient Long-Sleeve Shirt Editorial
BrandH&M
ProjectH&M & Lotto
Model wearing black shield sunglasses and a multicolored gradient long-sleeve polo shirt against a neutral grey studio backdrop.

H&M H&M & Lotto 2026

Associated creatives

Josie Hall
Josie HallPhotographer
Marcus Söder
Marcus SöderCreative Director
Joe Yves
Joe YvesHair Stylist
Harley David
Harley DavidCasting Director
Jeremiah Berko Fourdjour
Jeremiah Berko FourdjourModel

Tags

model in shield sunglassesshield sunglassesblack shield sunglassesgradient long sleeve shirtlong sleeve polo shirtstriped jersey shirtmale model posingmale modelman in sunglasses

Description

Studio campaign photograph for the H&M and Lotto collaboration captured by photographer Josie Hall with creative direction by Marcus Söder. A male model with a close buzz cut poses in a relaxed stance wearing futuristic black wraparound shield sunglasses and a collared long-sleeve jersey top. The garment is styled with black raglan sleeves and collar alongside blurred vertical gradient stripes in vibrant shades of cyan, lime green, orange, and yellow. The scene is illuminated with soft, diffused studio lighting against a clean light grey seamless backdrop.

Style

Editorial, Vertical, Clean, Graphic

Techniques

Soft Light

Industries

High Street Fashion

Color

Jet Black (50%)
Sky Blue (20%)

Background

Grey Seamless

Context

Advertising Campaign