HAVAIANAS Summer 2024 2024

Description

This Summer 2024 campaign image for Havaianas features a surreal composition where a giant pink flip-flop completely obscures the head of a person standing by a coastal pool. The subject wears a graphic white long-sleeve t-shirt and patterned trousers, standing on a concrete ledge next to a blue-rimmed pool with the ocean and rocky hills in the background. The central white text typography displays the brand name across the scene. Natural daylight illuminates the coastal setting, creating sharp shadows and vivid color contrasts.

Style

Artistic, Vertical, Surreal, Warm

Techniques

Natural light, VFX / visual effects

Industries

Footwear

Color

Background

Outdoor Pool

Context

Advertising Campaign