HAVAIANAS EM ON HOLIDAY 2023

Description

This playful advertising campaign image for Havaianas titled Em On Holiday utilizes a clever forced perspective technique on a sunlit sandy beach. A giant foot wearing a blue flip-flop looms in the foreground, positioned as if stepping directly onto a tiny person who is striking a dramatic pose on the sand below. The background features a vast coastal landscape with low vegetation and a bright blue sky filled with scattered white clouds. The natural lighting and outdoor setting create a vibrant, summer-inspired atmosphere captured by photographer Byron Spencer.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Footwear

Color

Background

Sandy Beach

Context

Advertising Campaign