HAVAIANAS Summer 2024 2024

Description

This commercial campaign image for Havaianas features a surreal composition on a sandy beach where a giant red flip-flop is digitally positioned in place of a person's head. The standing figure wears a patterned long-sleeve top, dark trousers, and matching red flip-flops. In the foreground, the bold white brand logo spans horizontally across the frame. The background displays a calm ocean coastline with gentle waves breaking onto the sand under a clear sky. The natural lighting and beachside environment create a playful and eye-catching visual statement.

Style

Vertical, Commercial, Surreal, Golden Hour

Techniques

Natural light, VFX / visual effects

Industries

Footwear

Color

Background

Sandy Beach

Context

Advertising Campaign