HAVAIANAS Summer 2024 2024

Description

This creative campaign image for Havaianas Summer 2024 features a surreal portrait where a person standing by a coastal shore has a giant blue flip-flop digitally superimposed over their head. The subject wears an embroidered white jacket, bright orange shirt, off-white trousers, and matching blue flip-flops on their feet. The background shows a grassy shore with inverted white boats, sand, and a blue body of water dotted with small sailboats under a clear sky. The composition combines outdoor lifestyle photography with playful, surreal digital manipulation.

Style

Artistic, Lifestyle, Vertical, Saturated

Techniques

VFX / visual effects

Industries

Footwear

Color

Background

Sandy Beach

Context

Advertising Campaign