Spring 2025 Ad Campaign 2025

Description

This image from the Gucci Spring 2025 ad campaign features actor George MacKay reclining on a domestic bed, directed and photographed by Xavier Dolan. MacKay wears a dark tailored suit jacket over a light-coloured collared shirt, with his left hand raised in a dynamic gesture. Warm lighting highlights the contours of his face and the texture of the wooden wall paneling behind the bed. A striped pillow rests near his head, and a dark leather handbag sits in the lower foreground. The art direction and styling were overseen by Riccardo Zanola and Francesca Burns.

Style

Editorial, Lifestyle, Vertical, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Bedroom

Context

Advertising Campaign