Description

This image from the Gucci Spring 2025 ad campaign features actor George MacKay reclining on a domestic bed, directed and photographed by Xavier Dolan. MacKay wears a dark tailored suit jacket over a light-coloured collared shirt, with his left hand raised in a dynamic gesture. Warm lighting highlights the contours of his face and the texture of the wooden wall paneling behind the bed. A striped pillow rests near his head, and a dark leather handbag sits in the lower foreground. The art direction and styling were overseen by Riccardo Zanola and Francesca Burns.