Spring 2025 Ad Campaign 2025

Description

Yara Shahidi and George MacKay pose together in a richly textured hotel interior for the Gucci Spring 2025 ad campaign, photographed by Xavier Dolan. Shahidi wears a glossy red leather trench coat and a matching red headscarf, while MacKay leans forward in an olive green mesh top. A structured red handbag with a bamboo-style handle sits prominently in the foreground on a pink-toned bedspread. Warm lighting and mirrored wall panels create a cinematic, intimate atmosphere, complemented by art direction from Riccardo Zanola and styling by Francesca Burns.

Style

Editorial, Vertical, Cinematic, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Hotel Room

Context

Advertising Campaign