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  • ·Gucci Spring 2025 Ad Campaign George MacKay Portrait
BrandGucci
ProjectSpring 2025 Ad Campaign
Man wearing a brown suit jacket and mesh polo sitting on a green velvet sofa for Gucci spring 2025 campaign

Gucci Spring 2025 Ad Campaign 2025

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Xavier Dolan
Xavier DolanPhotographer & Director
Yara Shahidi and George MacKay
Yara Shahidi and George MacKayModels
Francesca Burns
Francesca BurnsStylist
Jawara
JawaraHair
Aaron de Mey
Aaron de MeyMakeup

Tags

george mackayman in brown suitbrown suit jacketsuit jacketmesh polo shirtmesh polocrossbody bagwhite man seatedwhite manman seated

Description

This portrait from the Gucci Spring 2025 ad campaign features George MacKay seated on a tufted green velvet sofa. He wears a tailored brown suit jacket over a textured mesh polo shirt, complemented by a crossbody strap and dark trousers. The interior setting includes wood-paneled walls and warm interior lighting that casts soft shadows. Directed by Xavier Dolan with art direction by Riccardo Zanola, the campaign image captures a cinematic mood through rich textures and refined tailoring.

Style

Horizontal, Cinematic, Warm, Grainy

Industries

Luxury Fashion Houses

Color

Camel (60%)
Espresso (40%)

Background

Hotel Room

Context

Advertising Campaign