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BrandGucci
ProjectSpring 2025 Ad Campaign
George MacKay holding a black travel bag in a hotel room for the Gucci Spring 2025 ad campaign.

Gucci Spring 2025 Ad Campaign 2025

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo ZanolaArt Director
Xavier Dolan
Xavier DolanPhotographer & Director
Yara Shahidi and George MacKay
Yara Shahidi and George MacKayModels
Francesca Burns
Francesca BurnsStylist
Jawara
JawaraHair
Aaron de Mey
Aaron de MeyMakeup

Tags

george mackaygeorge mackay holding bagman in brown suit jacketbrown suit jacketsuit jacketlight blue polo shirtblue polo shirtpolo shirtblack travel bagtravel bagblack bagwhite man 30sman looking upman holding bag

Description

George MacKay is seated in a wood-paneled hotel room holding a large black travel bag for the Gucci Spring 2025 ad campaign. He wears a dark brown suit jacket over a textured light blue polo shirt, looking upward with a pensive expression. The scene is art-directed by Riccardo Zanola and photographed by Xavier Dolan, featuring dramatic low-key lighting and rich interior tones.

Style

Horizontal, Commercial, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Espresso (50%)
Sky Blue (30%)
Jet Black (20%)

Background

Hotel Room

Context

Advertising Campaign