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George MacKay holding a black travel bag in a hotel room for the Gucci Spring 2025 ad campaign.

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George MacKay is seated in a wood-paneled hotel room holding a large black travel bag for the Gucci Spring 2025 ad campaign. He wears a dark brown suit jacket over a textured light blue polo shirt, looking upward with a pensive expression. The scene is art-directed by Riccardo Zanola and photographed by Xavier Dolan, featuring dramatic low-key lighting and rich interior tones.