BrandGucci
ProjectSpring 2025 Ad Campaign

Gucci Spring 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This portrait from the Gucci Spring 2025 ad campaign features actor George MacKay seated prominently on a green velvet sofa inside a domestic living room. He is dressed in a tailored brown suit with a patterned shirt underneath and textured sneakers. Soft, diffused lighting illuminates the scene, casting a gentle haze over the vintage interior details including curtains and a framed painting on the wall. The composition captures a subdued and atmospheric mood, characteristic of the brand's contemporary visual storytelling under Sabato De Sarno.
Style
Vertical, Commercial, Desaturated
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Camel (50%)
Forest Green (30%)
Espresso (20%)
Background
Living Room
Context
Advertising Campaign



