BrandGucci
ProjectGucci Flora 2024 Ad Campaign
Gucci Gucci Flora 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Miley CyrusTalent
Tyler MitchellPhotographer
Lolita Jacobs & Jean-Baptiste Talbourdet-NapoleoneFilm Art Direction
Jacob Bixenman and Marcell RévFilm Directors
“Flowers” by Miley Cyrus Written by Miley Cyrus
Michael Pollack
Gregory Aldae Hein Publishing administered by Concord Music Publishing
Warner Chappell Music France
Sony Music Publishing France Courtesy of Columbia Records
Tags
Description
Miley Cyrus poses amidst a lush garden of white, pink, and yellow flowers in this advertising image for the Gucci Flora 2024 ad campaign, photographed by Tyler Mitchell. She wears a grey buttoned top and reddish shorts while holding a Gucci Flora perfume bottle aloft in her right hand. Large white sculptural lettering spelling Gucci Flora is positioned in the background behind the floral display under bright daylight. The composition utilizes a vertical framing style with natural lighting and soft focus on the surrounding blooms.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Fragrance
Color
Medium Grey (50%)
Burgundy (50%)
Background
Garden
Context
Advertising Campaign