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  • ·Gucci Flora 2024 Ad Campaign featuring Miley Cyrus
BrandGucci
ProjectGucci Flora 2024 Ad Campaign
Miley Cyrus holding perfume bottle while reclining among flowers near Hollywood sign

Gucci Gucci Flora 2024 Ad Campaign 2024

Associated creatives

Sabato De Sarno
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Riccardo Zanola
Miley Cyrus
Miley CyrusTalent
Tyler Mitchell
Tyler MitchellPhotographer
Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone
Lolita Jacobs & Jean-Baptiste Talbourdet-NapoleoneFilm Art Direction
Jacob Bixenman and Marcell Rév
Jacob Bixenman and Marcell RévFilm Directors
“Flowers” by Miley Cyrus Written by Miley Cyrus
“Flowers” by Miley Cyrus Written by Miley Cyrus
Michael Pollack
Michael Pollack
Gregory Aldae Hein Publishing administered by Concord Music Publishing
Gregory Aldae Hein Publishing administered by Concord Music Publishing
Warner Chappell Music France
Warner Chappell Music France
Sony Music Publishing France Courtesy of Columbia Records
Sony Music Publishing France Courtesy of Columbia Records

Tags

miley cyrusmiley cyrus holding perfumemiley cyrus in floral fieldwoman in floral fieldwoman holding perfume bottleperfume bottlegrey polo topbrown shorts

Description

Miley Cyrus reclines amongst a lush field of pastel flowers with the iconic white Hollywood sign visible in the background for the Gucci Flora 2024 ad campaign. Photographed by Tyler Mitchell under natural daylight, she wears a grey polo top paired with brown shorts and holds up a perfume bottle. The composition captures an outdoor editorial atmosphere with soft natural lighting and natural textures.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Fragrance

Color

Medium Grey (50%)
Caramel (50%)

Background

Garden

Context

Advertising Campaign