BrandGucci
ProjectGucci Flora 2024 Ad Campaign
Gucci Gucci Flora 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Miley CyrusTalent
Tyler MitchellPhotographer
Lolita Jacobs & Jean-Baptiste Talbourdet-NapoleoneFilm Art Direction
Jacob Bixenman and Marcell RévFilm Directors
“Flowers” by Miley Cyrus Written by Miley Cyrus
Michael Pollack
Gregory Aldae Hein Publishing administered by Concord Music Publishing
Warner Chappell Music France
Sony Music Publishing France Courtesy of Columbia Records
Tags
Description
This image for the Gucci Flora 2024 ad campaign features four distinct perfume bottles standing upright amidst a lush foreground of white and pink wildflowers. Each bottle boasts a vibrant pastel hue—purple, pink, yellow, and turquoise—complemented by gold caps and ornate floral labels on the front. In the background, rolling green hills feature massive white letters resembling a landmark sign under a clear blue sky. Bright, natural daylight illuminates the scene, highlighting the glossy textures of the glass and the delicate petals of the surrounding flora. Bold white text reading GUCCI FLORA appears prominently across the upper portion of the frame.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Fragrance
Color
Lavender (30%)
Blush (30%)
Golden Yellow (40%)
Background
Mountain
Context
Advertising Campaign