ProjectGucci Flora 2024 Ad Campaign
Gucci Flora 2024 Ad Campaign 2024
Associated creatives
Sabato De SarnoGucci Creative Director
Riccardo Zanola
Miley CyrusTalent
Tyler MitchellPhotographer
Lolita Jacobs & Jean-Baptiste Talbourdet-NapoleoneFilm Art Direction
Jacob Bixenman and Marcell RévFilm Directors
“Flowers” by Miley Cyrus Written by Miley Cyrus
Michael Pollack
Gregory Aldae Hein Publishing administered by Concord Music Publishing
Warner Chappell Music France
Sony Music Publishing France Courtesy of Columbia Records
Tags
Description
This image for the Gucci Flora 2024 ad campaign features a pink fragrance bottle positioned centrally among a dense arrangement of white and pink flowers. The product showcases a distinctive label with floral patterns and a gold cap. In the background, large white structural elements stand against a bright blue sky under natural daylight. The composition utilizes a vertical framing with soft, natural lighting highlighting the floral textures and the glossy surface of the perfume bottle.
Style
Vertical, Commercial, Warm, Clean
Techniques
Natural light
Industries
Fragrance
Color
Blush (50%)
Gold (20%)
Pure White (30%)
Background
Garden
Context
Advertising Campaign